Log In / Join Now

Wine Spectator School


Class 4: Sales Strategies


sales strategies

 
Create a positive customer experience

  • Product selection

  • Merchandising

  • Service

 
Use wine messages

  • Assume the wine sale

  • Greet your customer

  • Bring the wine to life

  • Wear many hats

 

 
RECOMMENDING WINE

 
Narrow down the choices

Describe the wines using resources available to you

Distributor Sales Representative

Back Label

Wine Spectator Shelf-Talker

Wine Spectator Online

The Wine List


Use strategies for recommending wine
Share personal favorites

Offer options

Relate third-party endorsements

Use the power of the brand

Point out values and discoveries

Pair wine with food

Pinpoint the price

 

 
FOOD AND WINE PAIRING

 
Principle of Like Weights:

The wine should be at least the same weight as the dish

...
Weights White Wines Foods
Light

Ready to enroll?

First, you must register for a membership to WineSpectator.com. Your membership benefits include:
  • FREE enrollment in any course at Wine Spectator School
  • Over 230,000 searchable ratings and tasting notes
  • FREE mobile access so you can research wines wherever you are
  • E-newsletters with advance ratings
  • Editors’ blogs
  • Food and wine matching tool
  • And much more
START NOW!
Log In If You're Already a WineSpectator.com Member


If you have questions about Wine Spectator School, please contact us.

Job Opportunity

Passionate about wine? Wine Spectator seeks an assistant tasting coordinator in its New York office. Get more details.

Free Email Newsletters—Sign Up

Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions
New! Ratings Flash | New! Unfiltered

» View samples
» Or sign up now!
» Manage my newsletter preferences

Classifieds

The marketplace for all your wine needs, including:

Wine Storage | Wine Clubs
Dining & Travel | Wine Auctions
Wine Shops | Wine Accessories

WineRatings+ app: Download now for 300,000+ ratings.