Course: ABCs of Wine Sales and Service

Class 4: Sales Strategies

the principle of like weights

Consider a single characteristic common to both wine and food: weight.

As you know, wines can be light, medium or full-bodied. Likewise, dishes can be lighter or heavier.

When pairing wine and food, the wine should be the same weight as the dish; it's OK if the wine is a little heavier. If the wine is lighter than the dish, it can be easily overwhelmed by the food and seem thin.

In other words, serve light-bodied wines with delicate foods, and full-bodied wines with full-bodied foods.


How to Determine the Wine's Weight

The best way is to determine the wine's weight by trying it or by reading the tasting notes. If you don't have personal experience or expert...

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