Course: ABCs of Wine Sales and Service

Class 4: Sales Strategies


recommending wine


Most wine sales are based on staff recommendations. This module shows you how to:
  • Narrow down the choices

  • Take advantage of resources that will help you describe wines

  • Implement strategies used by professionals to recommend wines



NARROWING DOWN THE CHOICES

When your customer asks for wine recommendations, start by narrowing down the choices. The answers to these questions will put you on the right track.

  • "Are you in the mood for red, white or blush?"

  • "What type of wine do you ordinarily drink?"

  • "Do you prefer a wine that's refreshing and lean or rich and fruity?"

  • "Do you prefer a hint of sweetness or a completely dry style?"

  • "Do you like the smoky, toasty, spicy flavors of oak or do you...
Ready to enroll? First, you must register for a membership to WineSpectator.com. Your membership benefits include:

FREE enrollment in any course at Wine Spectator School

Over 230,000 searchable ratings and tasting notes

FREE mobile access so you can research wines wherever you are

E-newsletters with advance ratings

Editors’ blogs

Food and wine matching tool

And much more


Log In If You're Already a WineSpectator.com Member

Please log in using your email address and password for WineSpectator.com. Wine Spectator School students who enrolled before 7.4.10, log in with your email address and school password or get more info here.




Forgot Password?

By clicking "Log in" you agree to the Terms and Conditions of Wine Spectator Online

Read our FAQ for more information



If you have questions about Wine Spectator School, please contact us.

MEMBER LOGIN

= members only

Keep me logged in      Forgot Password?

Free Email Newsletters

Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions

» View samples
» Or sign up now!
» Manage my newsletter preferences