Before the first customer even walks into your
restaurant or
retail store, you can prepare to initiate the wine message if you assume the wine sale.
GREET YOUR CUSTOMER
Once your customer arrives, a warm and informative greeting helps you make a good impression. In a
restaurant, greet the table with the menu and the wine list. In a
retail store, introduce yourself and offer to help the customer find a bottle.
BRING WINE TO LIFE
Customers often ask, "What's good?" or "What do you recommend?"
They are really asking you to describe some dishes, narrow down their choices, and...
