For many people, the term "sales" raises unpleasant memories of pushy telemarketers selling another credit card or phone service. Fortunately, when you're working in a wine store or restaurant, your customers come to you because they want to buy your product.
In addition to buying wine and food, your customers are looking for a good experience.
Successful wine stores and restaurants consciously build that good experience for their customers through:
Wine Spectator is hiring an assistant tasting coordinator at its Napa, Calif., office. Get more details.
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