Log In / Join Now

Wine Spectator School

Class 10: Wine at Work

review for class 10


Successful Service
Using the five keys to successful service can help you make each customer interaction a positive one. The A G I O S keys are:

1. Assume the wine sale
2. Greet your customer
3. Speak to your customers' interests
4. Sell for the occasion
5. Sell the second bottle

A good retailer can offer helpful service, such as:

  • Recommendations
  • Wine tastings
  • Case discounts
  • Bottle returns

Customer Knowledge and Interest Level
Identify and sell to each type of customer:

  • Whatever / Complacent
  • Beginner
  • Involved
  • Die-Hard Cork-Dork



Sell wine for the occasion.

In a Restaurant
  • Celebration / Frequent Diners
  • Romantic
  • Business
  • Occasional Diners
  • Family
  • Regulars

In a Wine Store

  • Everyday Drinking
  • Entertaining (Business/Pleasure)
  • Celebration/Special Occasion
  • Collecting



Ready to enroll?

First, you must register for a membership to WineSpectator.com. Your membership benefits include:
  • FREE enrollment in any course at Wine Spectator School
  • Over 230,000 searchable ratings and tasting notes
  • FREE mobile access so you can research wines wherever you are
  • E-newsletters with advance ratings
  • Editors’ blogs
  • Food and wine matching tool
  • And much more
Log In If You're Already a WineSpectator.com Member

If you have questions about Wine Spectator School, please contact us.

Free Email Newsletters—Sign Up

Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions
New! Ratings Flash | New! Unfiltered

» View samples
» Or sign up now!
» Manage my newsletter preferences


The marketplace for all your wine needs, including:

Wine Storage | Wine Clubs
Dining & Travel | Wine Auctions
Wine Shops | Wine Accessories

WineRatings+ app: Download now for 340,000+ ratings.