Course: Understanding Professional Wine Sales and Service

Class 10: Wine at Work

recommending wine

Everyone who sells wine will be called upon to make recommendations; it's an inescapable fate that leaves novices weak in the knees.

This module provides relief by pointing out the:

  • Resources you have at your fingertips that help you describe wines
  • Strategies used by top professionals to recommend wines


    Resources for Describing Wines

    Having mastered the ABCs of wine, you will be able to taste and describe wines to your customers. But since you probably can't taste every wine you sell, you'll need to gather some information.

    Here are some resources you can use to describe wines:

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