Course: Understanding Wine

Class 10: Wine in Real Life

in the wine store

Since you rarely get to taste a wine before you take it home, buying wine can be intimidating. But conscientious wine merchants can very helpful to both novice and experienced wine consumers. They offer fair prices, good selections and, most importantly, helpful service.


Recommendations and Resources
Recommendations can come from sales personnel who have tasted many of the wines on the shelves or from "shelf-talkers," informational tags such as those provided by Wine Spectator or by the wineries themselves.

In addition, many retailers hold regular tastings, pouring samples of wines currently for sale, allowing you to try wines before buying.

Case Discount
Many retailers offer a 10 percent case discount if you buy 12 or more bottles of...

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