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The Future of Wine Consumption

August 7, 2013

U.S. drinkers are now just as likely to choose wine as beer, according to a new Gallup poll. Much of that shift has come from Millennial wine drinkers, whose preferences will shape what appears on restaurant wine shelves and retail store shelves for years to come. Wine Spectator recently looked at how wine sales have changed in the past decade and at what America's younger wine drinkers are buying in an attempt to forecast what's next.

Which growth trend in American wine drinking do you think is most likely to have staying power?

Alternative packaging, such as boxes and cartons

Dry rosé

Italian sparklers such as Moscato, Prosecco and Lambrusco

Red blends instead of single-variety wines

U.S. wines from states outside the West Coast


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