Value Wines: Does the Producer Matter as Long as the Wine Is Inexpensive?

February 18, 2015

When it comes to buying a "value" wine, of course price is the determining factor—whether your ceiling for a bargain is $10, $15, $20 or higher. But with so many inexpensive wines on the market, what else makes you reach for one bottle over another? Does a wine you haven't tried seem like a better deal if you know the winery's reputation?

When you are purchasing a value-priced wine, how important is the winery/producer in your decision (compared with grape variety, region, vintage or other information about the wine)?

Not at all important—a value is a value

Somewhat important—a known name is nice but not necessary

Important—if I trust the producer, I will buy more readily

Required—I don’t buy such wines from producers I don’t know


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