When it comes to buying a "value" wine, of course price is the determining factor—whether your ceiling for a bargain is $10, $15, $20 or higher. But with so many inexpensive wines on the market, what else makes you reach for one bottle over another? Does a wine you haven't tried seem like a better deal if you know the winery's reputation?
When you are purchasing a value-priced wine, how important is the winery/producer in your decision (compared with grape variety, region, vintage or other information about the wine)?
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