Online wine sales have been increasing in the United States but they're not a major part of the industry yet. The vast majority of wine is still sold in brick-and-mortar outlets. Recently, a survey by researchers at California Polytechnic University in San Luis Obispo shed some light on who is buying wine online: These consumers tend to be wine connoisseurs and are generally seeking higher quality wines from recognized appellations, with a preference for family-owned or small wineries. They are also quite tech savvy and use technology to research wine information. In other words, they sound just like a lot of WineSpectator.com's readers.
What percentage of your wine purchases do you buy via the Internet?
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