What's Behind the Bottle Price?
When it comes to figuring a wine's final price, production costs count, but image is the wild card
Issue: December 15, 2002
There are plenty of $15 wines on the market today that in terms of flavor and enjoyment rival wines costing three or four times as much. So how can some producers justify charging so much more for commensurate levels of quality? High prices may actually make the wines more attractive, at least according to many vintners.
For the full article, check out the new issue of Wine Spectator, on newsstands December 15, 2002.