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Tour de France
Family business based on passion for bicycling and wine
When a travel organization registers several of its touring bikes with vineyard names like Romanée-Conti and Clos de Vougeot, you know its owners are serious about wine. Yet despite their 4,000-bottle wine cellars, a grand cru vineyard they own together in Burgundy, plus regular purchases at the Hospices de Beaune auction, George and Martha Butterfield and her brother Sidney Robinson—the founders of Butterfield & Robinson, the internationally acclaimed tour operators—don't really regard themselves as wine collectors.
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