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Beautour Is Out, BV Coastal Is In

Issue: June 30, 1998

June 30, 1998 Beautour Is Out, BV Coastal Is In Beaulieu Vineyard of Napa Valley has repackaged its value-priced BV Beautour line of wines, which will now be available under the BV Coastal label. A spokesman for BV said the change was made because research indicated that the Beautour label lacked cachet.

For the full article, check out the new issue of Wine Spectator, on newsstands June 30, 1998.

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