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Sutter Home's Bob Trinchero Honored by Wine Spectator Louis "Bob" Trinchero's recipe for white Zinfandel may have been an accident, but his formula for success in the wine industry has always been strategic: Create a product that is user-friendly, sell it at a fair price and never exclude anyone from the wine-drinking public.
For the full article, check out the new issue of Wine Spectator, on newsstands November 15, 1994.
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