May 15, 1994 The House That White Zinfandel Built How the Trinchero family of Sutter Home Winery made a fortune from a fluke By Robyn Bullard In 1981, brothers Louis and Roger Trinchero of Sutter Home arrived at a sales meeting with their national representative, Vintage Wine Merchants, with a plan to double production of their white Zinfandel wine, from 15,000 to 30,000 cases.
For the full article, check out the new issue of Wine Spectator, on newsstands May 15, 1994.
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