Selling Wines the Whole Foods Way

Dana Nigro
Issue: November 30, 2013

When it comes to selling organically and sustainably grown wine, few retailers have the clout of Whole Foods Market. The natural and organic-focused grocery chain sells wine in hundreds of locations across North America and the United Kingdom, and carries about 25,000 wine SKUs.

Whole Foods' global wine and beer buyer Doug Bell, an Atlanta native, has been in the business for almost 30 years, starting at the Tower family's chain of liquor stores before moving to Harry's Farmers Market, where he stayed on after the business was purchased by Whole Foods. Bell was interviewed by Wine Spectator senior editor Dana Nigro about trends in eco-friendly wine and how the retail giant makes its buying decisions.

For the full article, check out the new issue of Wine Spectator, on newsstands October 28, 2013.

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