In the 1960s, when Soave became popular in America, farmers rushed to plant vineyards in these fertile alluvial soils, but ended up killing the golden goose. By the late '80s, Soave had become a poster child for cheap, insipid white wine. But in recent years, a new generation has begun ressurecting Soave, proving why these wines were so valued in the first place. These winemakers share an unshakable faith. While much of the world thinks Soave means plonk, these winemakers know it can be great. And they're looking to convert the nonbelievers. Wine Spectator's Mitch Frank explains.