Rest assured that recent events have not included a head fake by Yao Ming or a publicity stunt from Château Latour. Yet Yao did make a brazen entry into the world of fine wine, offering his first Napa Valley Reserve Cabernet for $625 a bottle. And Latour dazed the French wine trade by announcing that it would bow out of the lucrative Bordeaux futures market. What these two events have in common is a clear message about prestige. Yao wants what Latour has, and Latour wants more of it. Wine Spectator's James Laube explains.
For the full article, check out the new issue of Wine Spectator, on newsstands June 5, 2012.
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