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Magazine Archives: April 30, 2012

Why We Taste Blind

Marvin R. Shanken, Thomas Matthews
Issue: April 30, 2012


At Wine Spectator, the simple truth of impartiality is crucial to fairnessstands as the foundation of our wine ratings. We believe that evaluating wines blind ensures that our tasters remain impartial and that our reviews are unbiased, with all wines presented on a level playing field. You may be surprised to learn that not all wine writers share this approach. Some critics review wines non-blind, and even alongside the winemakers and at the wineries. They argue that honesty and independence can overcome the expectations that are inevitably triggered by knowing the identity of a wine, its reputation and its price. We respectfully disagree.


For the full article, check out the new issue of Wine Spectator, on newsstands March 27, 2012.

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