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Magazine Archives: Mar. 31, 2011

Olympic-Sized Ambition

Daniel and Florence Cathiard were stars in skiing and business, but Bordeaux has proved their biggest and most rewarding challenge
Mitch Frank
Issue: March 31, 2011


Florence Cathiard remembers the day Bordeaux made her cry. In 1990, Cathiard gave up a high-flying job as an executive at a top ad agency to pursue her and her husband Daniel's dream of making wine. Together they invested much of their wealth into buying Château Smith-Haut-Lafitte, a neglected property in Pessac-Léognan, and fixing up the vineyards and cellars. It proved more time-consuming and expensive than they had imagined, but after a year's work, they believed their labor would soon pay off. Wine Spectator associate edtior Mitch Frank explains.


For the full article, check out the new issue of Wine Spectator, on newsstands March 1, 2011.


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