Recently Wine Spectator senior editor James Laube read Paul Bloom's How Pleasure Works: The New Science of Why We Like What We Like. He explains how it changed the way he now understands the pleasure of drinking wine.
For the full article, check out the new issue of Wine Spectator, on newsstands February 1, 2011.
Join today and get immediate access to this article, and to our entire database of more than 345,000 wine ratings. It only takes moments—but it will help you drink better all year long.