Unlike most specialty roasters, Gaviña caters primarily to large private-label customers such as Costco (where the coffee is branded as José's), Publix and McDonald's, as well as 3,000 coffeehouses and restaurants. The firm sells over 40 million pounds of beans annually, more than half in vacuum cans. Wine Spectator contributor Mark Pendergrast elaborates on their legacy.
For the full article, check out the new issue of Wine Spectator, on newsstands February 1, 2011.
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