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Manifesto 2010, Part II

Matt Kramer
Issue: May 31, 2010

An uncle of mine used to be an art director for a big Madison Avenue advertising agency. Once, while watching a television ad for a new automobile, he remarked that, no matter what the new design wrinkle, selling cars was always the same. "In the end, it's always about a car driving along a beautiful, curving road in some gorgeous landscape."

For the full article, check out the new issue of Wine Spectator, on newsstands April 27, 2010.

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