An uncle of mine used to be an art director for a big Madison Avenue advertising agency. Once, while watching a television ad for a new automobile, he remarked that, no matter what the new design wrinkle, selling cars was always the same. "In the end, it's always about a car driving along a beautiful, curving road in some gorgeous landscape."
For the full article, check out the new issue of Wine Spectator, on newsstands April 27, 2010.
Do you have a Wine Spectator magazine subscription? Save 50% on your Online Membership right now!
Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions