What do you think of our new mobile-responsive site? Take our survey.
Log In / Join Now

Magazine Archives: Apr. 30, 2010

Price Cuts Take Hold in California

Tim Fish
Issue: April 30, 2010

Doug Jeffirs watched as cases of Beaulieu Tapestry 2006 gathered dust last year at Binny's Beverage Depot, a 24-store chain in the Chicago area. Jeffirs, director of wine sales, knew that the Bordeaux-style blend from Napa was a good wine with positive reviews but, "Nobody wanted it at $39.99," he said. But as the holidays approached, Beaulieu dropped the price. Suddenly, "Everyone wanted it at $29.99," said Jeffirs. "Lots of people who would spend in the $20 range for a Cabernet or blend recognized that it was a deal and traded up."


For the full article, check out the new issue of Wine Spectator, on newsstands March 30, 2010.

To continue reading this page, become a WineSpectator.com member today!

Do you have a Wine Spectator magazine subscription? Save 50% on your Online Membership right now!


Already a member?

By clicking "Log In" you agree to the Terms and Conditions of WineSpectator.com


WineRatings+ app: Download now for 300,000+ ratings.