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Americans Drink More Wine; Mostly Bigger Brands

Issue: December 31, 2009

Despite the current recession, Americans are on pace to drink more wine-3.3 gallons per adult-in 2009 than ever before, with consumption expected to eke out a 0.6 percent increase this year, the 16th consecutive annual gain. The weak economy has slowed wine-industry growth considerably, as shrinking disposable incomes dampen alcohol consumption, particularly in restaurants and bars, according to research by Impact Databank (owned by the parent company of Wine Spectator). But as the economy improves, the wine industry is also expected to gradually build momentum.

For the full article, check out the new issue of Wine Spectator, on newsstands December 8, 2009.

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