Home > Magazine Archives > Dec. 15, 2009 Issue > Features
The Fight Against Fakes
Concerned Producers Are Taking Steps to Protect Their Brands From Counterfeiters
Vintners are taking measures to protect current vintages, incorporating the latest anti-counterfeiting technology into their labels and bottles, hoping to stay one step ahead of the criminals.
At the same time, historic wineries, especially prestige estates, must contend with counterfeits of their older vintages, even though many of those wines were produced when labeling and record-keeping were haphazard. The goal is to make sure consumers have the confidence to buy a legendary (and expensive) wine.
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