At Christmastime in 1997, Bill Deutsch was lying next to the pool at his Florida vacation home with his son Peter when he made a declaration regarding their family wine import business: "I think it's time we got into Australian wine," he said.
That year, Americans drank 2.8 million cases of Australian wine, just over 6 percent of all wine imports. Deutsch teamed up with Casella Wines, a family business in New South Wales, and together they created a brand called Yellow Tail. In 2008, Yellow Tail alone sent 8.4 million cases to the United States, making it the leading imported wine in America.
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