Proposed Web-Ad Rules Anger French Winemakers

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for the Oct. 15, 2008 issue

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Tina Benitez
Issue: October 15, 2008

In France, wine—or at least, wine advertising—is in danger of being put on the same legal level as pornography, if a government-appointed group's suggested changes to a law are passed. Since the 1991 passage of the so-called Evin law, alcohol advertising in France has been strictly controlled—part of an effort to combat alcoholism and underage drinking.