The Power of the Label
Issue: December 31, 2007
Varietal labeling, the method of identifying a wine based on the grape it is made from, is a simple and direct way of bringing wine to the masses. Consumers have come to know and expect a given quality continuum based on two factors: place of origin and constituent grapes.
For the full article, check out the new issue of Wine Spectator, on newsstands November 29, 2007.