The Power of the Label

Kim Marcus
Issue: December 31, 2007

Varietal labeling, the method of identifying a wine based on the grape it is made from, is a simple and direct way of bringing wine to the masses. Consumers have come to know and expect a given quality continuum based on two factors: place of origin and constituent grapes.

For the full article, check out the new issue of Wine Spectator, on newsstands November 29, 2007.

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