Merlot on the Upswing: Marilyn Merlot Magic

An eye-catching Napa red builds an enthusiastic following
Daniel Sogg
Issue: November 30, 2007

Credit the enduring allure of a Hollywood icon. Factor in the consumer appeal of a striking label and a catchy name. For all these reasons, Marilyn Merlot, a brand launched as little more than whimsy, has become an indisputably serious business.

For the full article, check out the new issue of Wine Spectator, on newsstands November 1, 2007.

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