Merlot on the Upswing: Marilyn Merlot Magic
An eye-catching Napa red builds an enthusiastic following
Issue: November 30, 2007
Credit the enduring allure of a Hollywood icon. Factor in the consumer appeal of a striking label and a catchy name. For all these reasons, Marilyn Merlot, a brand launched as little more than whimsy, has become an indisputably serious business.
For the full article, check out the new issue of Wine Spectator, on newsstands November 1, 2007.