This Issue: Rosé on the Rise

Marvin R. Shanken, Thomas Matthews
Issue: May 31, 2007

Pink wine has traveled a rocky road in America. At times, it's been all the rage. Other times, it's simply been ignored. There have been periods when rosé was riding high. Remember the 1960s, when Portuguese rosés from Mateus and Lancers were best sellers? Or how about the 1970s, when Italy's Lambrusco, pink and fizzy, was in vogue? California's turn came in the 1980s, with white Zinfandel and other "blush" wines.

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