The Power of "Begat"

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for the May 31, 2007 issue

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Mondavi's Fall From Grace

Matt Kramer
Issue: May 31, 2007

BAROSSA VALLEY, Australia—The Bible emphasized the importance of "begat" ("Abraham begat Isaac, Isaac begat Jacob" and so on). Indeed, this business of begatting is the key to dynastic greatness. Take restaurants, for example.

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