Beau Timken calls it the "eye-opening moment." As the owner of True Sake, a San Francisco store that carries nothing but the Japanese beverage, Timken knows that an important part of his job is educating customers who have never tried premium sake before.
For the full article, check out the new issue of Wine Spectator, on newsstands March 15, 2007.
Do you have a Wine Spectator magazine subscription? Save 50% on your Online Membership right now!
Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions