Thanks to Sideways' award-season blitz, companies near and far are jumping on the marketing bandwagon. Constellation Brands set up displays of its recently acquired Robert Mondavi Private Reserve line in grocery and wine stores alongside the newly released Sideways DVD, which contains coupons and a chance to win a "Sideways tour of Napa Valley.
For the full article, check out the new issue of Wine Spectator, on newsstands June 15, 2005.
Do you have a Wine Spectator magazine subscription? Save 50% on your Online Membership right now!
Passionate about wine? Wine Spectator magazine is looking for an enthusiastic copy editor in the New York office.
Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions
New! Ratings Flash