Kendall-Jackson Founder Targets Younger Wine Drinkers

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for the Dec. 31, 2006 issue

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Issue: December 31, 2006

Jess Jackson, who owns and operates Jackson Family Farms with his wife, Barbara Banke, and other family members, is launching White Rocket Wine Co., a new Napa, Calif.-based enterprise geared to younger wine drinkers.

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