Younger Drinkers Reaching for Wine

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View the entire table of contents
for the May 15, 2006 issue

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Wine companies, in turn, are reaching out to younger drinkers

Eric Arnold
Issue: May 15, 2006

At the annual Zinfandel Advocates & Producers tasting in San Francisco this January, many visitors looked as if they had taken a wrong turn on their way to a Strokes concert. A popular disc jockey from a local rock station was recording sound bites uttered by frisky attendees, and young women were showing off new temporary wine-label tattoos on their bellies.

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