Wine producers these days are increasingly portrayed as calculating business sorts, careful not to make a move without focus groups and consumer polls. Brands are invented, tweaked and quickly discarded if there's no immediate consumer response.
For the full article, check out the new issue of Wine Spectator, on newsstands May 15, 2006.
Do you have a Wine Spectator magazine subscription? Save 50% on your Online Membership right now!
Passionate about wine? WineSpectator.com seeks a highly motivated digital journalist for an assistant editor position in its New York editorial department.
Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions
New! Ratings Flash