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Magazine Archives: May 15, 2006

Syrah Sincerity

Matt Kramer
Issue: May 15, 2006

Wine producers these days are increasingly portrayed as calculating business sorts, careful not to make a move without focus groups and consumer polls. Brands are invented, tweaked and quickly discarded if there's no immediate consumer response.

For the full article, check out the new issue of Wine Spectator, on newsstands May 15, 2006.

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