Give the People What They Want
Issue: December 15, 2005
At first glance, it's hard to take a guy in a pink hat seriously. But when you realize that Charles Bieler is a Gen-X marketer with some of the best ideas to come out of California's wine industry in a long time, it seems fitting.
For the full article, check out the new issue of Wine Spectator, on newsstands December 15, 2005.