Check out the new, mobile-friendly WineSpectator.com!

Give the People What They Want

Kim Marcus
Issue: December 15, 2005

At first glance, it's hard to take a guy in a pink hat seriously. But when you realize that Charles Bieler is a Gen-X marketer with some of the best ideas to come out of California's wine industry in a long time, it seems fitting.

For the full article, check out the new issue of Wine Spectator, on newsstands December 15, 2005.

To continue reading this page, become a WineSpectator.com member today!

Do you have a Wine Spectator magazine subscription? Save 50% on your Online Membership right now!


Already a member?

  |  Forgot Password?

By clicking "Log In" you agree to the Terms and Conditions of WineSpectator.com

MEMBER LOGIN

= members only

Keep me logged in      Forgot Password?

Job Opportunities

Passionate about wine? Wine Spectator magazine is looking for an enthusiastic copy editor in the New York office.

Email Newsletters

Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions
New! Ratings Flash | New! Unfiltered

» View samples
» Or sign up now!
» Manage my newsletter preferences

Classifieds

The marketplace for all your wine needs, including:

Wine Storage | Wine Clubs
Dining & Travel | Wine Auctions
Wine Shops | Wine Accessories