From Cosmetics to Chardonnay

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for the Sept. 30, 2005 issue

See Also
Red Wine May Help Keep Vision Crystal Clear
Robert Mondavi Institute Breaks Ground
GrapeVine
New York Votes to Allow Direct Shipments of Wine From Other States
A Historic Recorking in Macao
Vinexpo 2005: Celebration and Competition in Bordeaux

Taking their cues from other fields, wineries are tailoring products to women

Dana Nigro
Issue: September 30, 2005

To introduce its new White Lie brand in New York, Foster's Wine Estates didn't book a big-name restaurant or host a comparative tasting. It gathered a group of women for massages at a trendy spa and brought in Jennifer Weiner, author of popular "chick lits" like Good in Bed.