To introduce its new White Lie brand in New York, Foster's Wine Estates didn't book a big-name restaurant or host a comparative tasting. It gathered a group of women for massages at a trendy spa and brought in Jennifer Weiner, author of popular "chick lits" like Good in Bed.
For the full article, check out the new issue of Wine Spectator, on newsstands September 30, 2005.
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