From Cosmetics to Chardonnay
Taking their cues from other fields, wineries are tailoring products to women
Issue: September 30, 2005
To introduce its new White Lie brand in New York, Foster's Wine Estates didn't book a big-name restaurant or host a comparative tasting. It gathered a group of women for massages at a trendy spa and brought in Jennifer Weiner, author of popular "chick lits" like Good in Bed.
For the full article, check out the new issue of Wine Spectator, on newsstands September 30, 2005.