The Sideways Effect
Santa Barbara County prospers from the wine film's success
Who knew that a buddy flick about a weeklong epicurean romp through bucolic Santa Barbara County would become one of 2004's most acclaimed films? Who knew that a bittersweet tale of love and disappointment could feature the elusive, eccentric Pinot Noir grape as one of its central characters? And who knew that a clever ribbing at wine snobbery—packed with cheap shots at defenseless varietals, obnoxious enophiles, tasting-room debauchery and an unforgettable encounter with a spit bucket—would turn so many moviegoers into wine buffs? Not the folks in Santa Barbara County wine country, but they're not complaining.
For the full article, check out the new issue of Wine Spectator, on newsstands April 30, 2005.