Wineries Reach Out to Hispanics

U.S. companies ty Spanish-language marketing and special bottlings
Tim Fish, David Sax
Issue: October 15, 2004

Millions of people watch him on Univision, the largest Spanish-language TV channel in the United States. Now they can drink his wine. Mario Kreutzberger, better known as Don Francisco, the host of Sábado Gigante, is a celebrity to Spanish speakers across the United States.

For the full article, check out the new issue of Wine Spectator, on newsstands October 15, 2004.

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