Wineries Reach Out to Hispanics
U.S. companies ty Spanish-language marketing and special bottlings
Millions of people watch him on Univision, the largest Spanish-language TV channel in the United States. Now they can drink his wine. Mario Kreutzberger, better known as Don Francisco, the host of Sábado Gigante, is a celebrity to Spanish speakers across the United States.
For the full article, check out the new issue of Wine Spectator, on newsstands October 15, 2004.