Log In / Join Now

Magazine Archives: Oct. 15, 2004

Wineries Reach Out to Hispanics

U.S. companies ty Spanish-language marketing and special bottlings
Tim Fish, David Sax
Issue: October 15, 2004

Millions of people watch him on Univision, the largest Spanish-language TV channel in the United States. Now they can drink his wine. Mario Kreutzberger, better known as Don Francisco, the host of Sábado Gigante, is a celebrity to Spanish speakers across the United States.

For the full article, check out the new issue of Wine Spectator, on newsstands October 15, 2004.

To continue reading this page, become a WineSpectator.com member today!

Do you have a Wine Spectator magazine subscription? Save 50% on your Online Membership right now!

Already a member?

WineRatings+ app: Download now for 300,000+ ratings.