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The Business of Wine

Three books highlight the reality behind the romance
Daniel Sogg
Issue: June 30, 2004

Vintners and wine drinkers often focus on the romantic side of wine: the expression of terroir, the craft and creativity, the mysterious alchemy of aging. But these idealized notions don't secure success in a competitive industry.

For the full article, check out the new issue of Wine Spectator, on newsstands June 30, 2004.

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