Home > Magazine Archives > June 30, 2004 Issue > Features
The Business of Wine
Three books highlight the reality behind the romance
Vintners and wine drinkers often focus on the romantic side of wine: the expression of terroir, the craft and creativity, the mysterious alchemy of aging. But these idealized notions don't secure success in a competitive industry.
For the full article, check out the new issue of Wine Spectator, on newsstands June 30, 2004.
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