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In 1994, one year shy of its 100th anniversary, Sonoma's Seghesio Winery was an old dog in desperate need of new tricks. Its low-end portfolio of wines, mostly mediocre Cabernet and Chardonnay made with purchased grapes and outdated equipment, generated feeble profits.
For the full article, check out the new issue of Wine Spectator, on newsstands May 15, 2004.
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