Winery Group Launches Consumer VIP Program

Dana Nigro
Issue: October 15, 2003

WineAmerica, the National Association of American Wineries, has launched its first program for consumers. For $20 a year, "WineAmerica Champions" get special treatment at participating wineries. The program debuted in July at 44 wineries in Maryland and Virginia.

For the full article, check out the new issue of Wine Spectator, on newsstands October 15, 2003.

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