Mondavi at the Crossroads

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View the entire table of contents
for the Oct. 15, 2003 issue

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California Wine's Chief Advocate

Napa's most famous winery struggles to regain the luster and to grow amid turbulent times

James Laube
Issue: October 15, 2003

Robert Mondavi has overcome many obstacles, but his namesake company may be facing its toughest challenge ever -- a battle for survival. It is torn between the desire to be recognized for producing classic wines from Napa Valley and, due to mounting financial pressures, the need to grow in volume and revenue.