Transforming his father's firm in Burgundy
Issue: September 30, 2003
Jean-Charles Boisset has a dream. He wants to parachute into the ocean near the Golden Gate Bridge onto a surfboard, then catch a wave to the shore. His ambitions for his family's Burgundy-based wine company may seem just as fantastic: to transform a négociant known for industrial winemaking into a domaine-based firm known for quality.
For the full article, check out the new issue of Wine Spectator, on newsstands September 30, 2003.