For years, vintners who touted their wines as organic were, from a marketing perspective, shooting themselves in the foot. To many wine consumers, the word "organic" implied sacrificing flavor and quality for the welfare of the environment.
For the full article, check out the new issue of Wine Spectator, on newsstands September 15, 2003.
Do you have a Wine Spectator magazine subscription? Save 50% on your Online Membership right now!
Passionate about wine? WineSpectator.com seeks a highly motivated digital journalist for an assistant editor position in its New York editorial department.
Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions
New! Ratings Flash