Home > Magazine Archives > Sept. 15, 2003 Issue > Columns
The Pull of Place
Matt Kramer
Issue: September 15, 2003
If you listen to the wine sales crowd, all you hear about is the power of brands. "Look at Australia," they crow. "They're beating the bejeezus out of Bordeaux. Brands are the way of the future. The French idea that place is everything is passé.
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