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Magazine Archives: March 31, 2003

A Two-Buck Frenzy in California

James Laube
Issue: March 31, 2003


The hottest wine in California this past year wasn't some high-priced Napa Cabernet. It was the $1.99-a-bottle Charles F. Shaw line of varietal wines, better known by its nickname, Two-Buck Chuck. Introduced a year ago, Two-Buck Chuck caught fire in December, and Trader Joe's, the brand's exclusive retailer, sold an estimated 1 million cases that month alone -- astonishing for a new wine label with little marketing.

For the full article, check out the new issue of Wine Spectator, on newsstands March 31, 2003.


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