Do you know the story about the goose that laid the golden egg? Well, Bordeaux appears to be killing the goose through greed. The goose, of course, is the consumer, and I just don’t think that the market will bear horrendous price increases for 2005 futures.
On Friday, a number of chateaus including Pavie-Macquin, Clinet and Branaire-Ducru doubled their prices compared to 2004. Sure they made exceptional wines in 2005. I thought the PM 2005 was the best ever from that estate. But double the price?
Some 2005s will cost more than the same wine in 2000 – and those are in bottle and already a legendary vintage. According to a number of wine merchants, they are starting to see price tag fear from their customers. And they don’t think they will sell a fraction of what they expected to sell with 2005 futures.
It looks like Bordeaux can’t turn back now on its massive price increases. Shame. They should remember that they will have 2006 to sell next year and all the other future vintages. Moreover, there has never been more outstanding wine made in the world, meaning the consumer has a lot of choices.
Anthony Clapcich — June 10, 2006 6:01pm ET
James Suckling — — June 10, 2006 6:27pm ET
Guus Hateboer — Netherlands — June 11, 2006 3:25am ET
Fred Smith — June 11, 2006 3:25am ET
Glenn Lucash — June 11, 2006 11:30am ET
James Suckling — — June 11, 2006 11:40am ET
David Boyer — Austin, TX — June 11, 2006 12:11pm ET
Arnar Sigurdsson — Iceland — June 11, 2006 2:00pm ET
James Suckling — — June 11, 2006 2:02pm ET
James Peterson — San Antonio, Texas — June 11, 2006 3:53pm ET
Glenn Lucash — June 11, 2006 5:25pm ET
Karl Mark — Geneva, IL. — June 11, 2006 8:23pm ET
William R Spencer — June 12, 2006 11:39am ET
David Smith — Austin, TX — June 12, 2006 12:00pm ET
William R Spencer — June 12, 2006 2:58pm ET
Douglas Johnson — Appleton, WI — June 12, 2006 8:09pm ET
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